Hi friend! Did you know that OSEA launched in 1996, way before “clean beauty” even existed? Our founder Jenefer started formulating clean, safe and effective skincare from the sea in her kitchen when she couldn’t find products to meet her high standards. Now, nearly 30 years later, our mission remains the same: to share the healing power of the sea with products that respect the natural world and make skin look and feel its absolute best. If you’re new to OSEA, we’re excited to welcome you! Here are five fun facts about us:
1. OSEA’s name stands for: Ocean. Sun. Earth. Atmosphere.
Our name is inspired by nature’s elements: Ocean. Sun. Earth. Atmosphere. It’s our philosophy and practice that we protect the elements that we draw from. And just in case you're wondering, it's pronounced "oh-SEE-ah."
2. Clean Beauty Since 1996
Founded in 1996 in Malibu, California, OSEA set a new industry standard, creating safe and effective seaweed-infused skincare with a holistic approach to wellness and self-care. Today it’s called clean beauty, but in our family, it is what it has always been–the belief that our connection to nature is essential to our collective wellbeing.
3. Mother and Daughter Founded
OSEA is rooted in over 100 years of multigenerational female wisdom and our family’s unwavering belief in the healing power of the sea. Our founder, Jenefer, began her career as a Spa Director and body healer trained in Polarity Therapy, Acupressure, Shiatsu and Biodynamic Craniosacral Therapy. Her daughter, Mellissa, is OSEA’s Co-Founder and CEO. We're proud to have a rich heritage that's rooted in our family’s values.
4. Seaweed is Our Source
Seaweed is truly amazing! It's one of nature's most nutrient-dense superfoods, packed with vitamins, minerals, and antioxidants that your skin will love. That's why we source different types of seaweed from around the world and use it as the star ingredient in our products. But we don't stop there—we combine pure, potent seaweed with other clinically validated active botanical ingredients, like hyaluronic acid, peptides, ceramides and vitamin C, to create award-winning skincare that really works. Need some help getting started? Try our best-selling Undaria Algae™ Body Oil and Hyaluronic Sea Serum to see what we're all about.
5. Sustainable From the Start
Sustainability has been at the heart of our brand since the beginning. Every decision and every product we make considers the impact on our planet and collective wellbeing. Nearly three decades ago, we chose to formulate our products with vegan and cruelty-free ingredients. In 2000 we became vegan certified by PETA and Cruelty Free-certified by Leaping Bunny International. In 2020 we became one of the first skincare companies to be Climate Neutral Certified, and in 2022 we took it one step further, becoming an Ocean Positive verified brand. Each year, we offset 100% of our carbon footprint and invest in coastal restoration projects that help sequester carbon from the atmosphere. It's our way of giving back to the planet that gives us so much!
Thank you for supporting our family’s deepest passion! Follow us @oseamalibu on all social media channels to join our community.